Are you emotionally intelligent?

 In Crisis communication, How to..., Personal branding, Strategic communication

Emotional intelligence?! Pff… That sounds complicated.

This kind of intelligence gives you the ability to manage your behavior so you will not take decisions when you are nervous. You’ll decide controlling your stress, being pragmatic, clear, logical and constructive.

Either way, lots of (communication) professionals have a common characteristic – emotional intelligence

said Sara Fletcher.

Career depends on emotional intelligence

If until now we’ve wrote about a PR’s communication skills,

Connecting Emotional Intelligence with PR – Good public relations and emotions are heartfully linked

offers you a new perspective.

The article that Sara Fletcher wrote claims that everything you knew so far about how to be a good PR is not enough. Today you should show confidence (in yourself as a person, then as a professional, then in others ), creativity and, in my opinion, a great openness to new.

Well, that depends on what success means to you. For some, success means career performances, but for others, success means money, living in harmony or emotional success.

Emotional intelligence is a foreign language which we speak every day, but we cannot understand correctly, because the key to our success lies in negative emotions or, in other words, understanding them.

Emotions come out to speak about our past, about the lessons we have learned. The reason we are doing a certain thing today is the result of information and emotions that we have stored. Emotions are our trigger, giving us the energy we need. Emotions influence our rational decisions in our business life. Does that ever happen to you?

Know your customer’s emotions

First, self-consciousness. As a PR, you are the company’s or the client’s voice and you can’t lose focus or having uncontrolled and nervous reactions. I should add that a great communicator is not just to be aware and responsible only for his own emotions, but especially those of the client, more in a crisis.

That’s the reason why, if you want a professional relationship to succeed, you must know your customer, both as person and professional, and to accurately establish whether in crisis you can rely on his interpersonal skills. This process involves psychology knowledge but if you want to become a good communicator, you have to learn and study human behavior.

Emotions self-management. Knowing your own emotions is not enough, so you must learn how to manage them in a constructive way and to adapt to any situation.

A good emotion management increases the ability to take decisions in a record time, in crisis, in conflicts or tensions. Our capacity of controlling emotions and interpreting the others can provide objectivity in decision-making and an overview of situations in which we are involved.

However, emotional intelligence helps us to announce our decisions in the best way possible, adapting our own emotions to others. This plays a very important role in negotiations. In this case, the capability to control your own emotions and to interpret the one’s of your negotiation partners (in a stressful framework) are crucial elements into a discussion.

Social awareness, as Fletcher said or a lot more simple, empathy. You must have the ability to sympathize and empathize with others, with customers and media. When you put yourself into a client’s place, you know exactly what kind of campaign would be successful, which budget is appropriate and what type of approach fits.

A good tool for facilitating personal assessments process is using a daily diary to write down your goals, every step and, in the end, the whole process. Once you’ve reached your goals, write down your results and try to see what were the things that prevented or motivated you to achieve the goal.

To give others the proof that you have an emotional intelligence and you’re a good PR, you need to know how to manage relationships. That means you will have to use everything you know to manage interpersonal relationships as a professional, as a colleague etc., but also as a mediator because this is who we are – the interface between the client and various media, related to customer competition, to your/our competition or media.

Now it isn’t anymore a surprise that it’s important for leaders to be good communicators. Leaders with superior emotional intelligence know how to recognize the emotions of others, know what and when to say things to calm people down, encourage and motivate the team. By developing and maintaining effective relationships, they fail to gain trust of the others, to make themselves heard and respected.

Besides of being an authority figure, a leader is part of the team, an important member of it. For this reason, a brilliant and competent person but with no social skills developed, will fail to be a good manager, because it will not have the ability to motivate his teammates and lead them to follow him faithfully, even in delicate situations.

The career has become the main concern for many of us, eager to obtain recognition and professional achievements. Emotional intelligence at the workplace will turn your activity into a real business approach to personal fulfillment and also an opportunity to know yourself better, to learn valuable tips, reflections and to become a test subject, designed to increase your professional potential. Emotions mean also fear … Fear of success.

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Mihaela Raluca Tudor
Sunt antreprenor, PR și strateg în branding personal. Ajut alți antreprenori, manageri și specialiști să devină mai puternici, mai influenți și mai credibili.
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